Edition 01 | Soho, London
Rogue Runway launched its first event on February 26, 2026, with a sold-out show in a London pub basement.
The show brought together designers, creatives, friends, and industry insiders for an unforgettable evening. Four emerging designers opened and closed the show with their collections, transforming the intimate space into a runway.
ABE house
Abe House explores clothing as memory, drawing from vintage uniforms, sailor garments, and the visual language of workwear. The brand balances structure and softness, refinement and scruff, creating pieces that feel both familiar and unexpected.
With an emphasis on craftsmanship and character, Abe House is designed for those who value story, detail, and individuality in what they wear. All production is based in England, supporting local making and ensuring each garment is created with care, integrity, and intention.
Founder & Designer | Imogen Downey
Makeup | Patricia Beobe
Models | Nicolette Draper, India Foster, Grace Bhamini, Charlotte Cohu
Assistant | Zouzou Hobbs
Check out Abe House on Instagram.
Folded
Folded revives up-cycled archival magazines into one-of-one vintage clutches, turning iconic prints into modern, collectible accessories. It was founded to reintroduce the vintage magazine clutch with a modern approach.
Every clutch is handcrafted in small batches, this ensures care, precision, and attention to detail.
Folded is for those who appreciate the icons of fashion and the lasting influence of print, and who see accessories as a statement.
Founders & Designers | Brynlie Grantland & Bell Johnson
Models | Jade Moffett, Shania Mosafeer, Anna Lunday, Keisy Gorodnicka, Maria Bugge, Sofiia Rybchynska
Check out Folded on Instagram.
The moodi studio
At Moodi Studio, there is a particular kind of woman you see more and more these days. She lives between back-to-back meetings, long email threads, strategy decks, airport lounges, and late-night deadlines. Her dreams are too big to fit inside an “easier” job. And yet life insists on happening. Fun finds her anyway.
In a stolen dinner that turns into 2am. In a glass of wine that becomes a story she’ll never post. This collection captures the morning after.
It is about women who had a different kind of night and now, at 8:30am, are standing in front of the mirror again. These looks are not about switching identities, they are about continuity. Because at the end of the day, no one else will build their dreams for them. They show up tried. They show up anyway.
And that is the story this collection tells.
Founder | Mersedeh Heydari
Check out Moodi Studio on Instagram.
Chloe wing
Chloe Wing works between fine art and fashion, drawing from a multidisciplinary background in Fine Art, children’s book illustration, songwriting, and literature. Every piece is hand-cut and self-made, to keep a close relationship between her, her craft, and what is produced.
The sheer cuttings highlight what is apparent and what is not, reflecting that we are deeply layered beings, in constant dialogue between inside and outside. The iconography cut into the paper represents the historical patterns linked in femininity and the fine line between decoration, self-expression and idealisation.
Fine Artist & Designer | Chloe Wing
Assistant & Make Up Artist | Armando Lamaj
Models | Brianna Green, Illona Wonyou, Valerie Burdaa Glass, Mihaela Sirbu, Alex Hiett, Shauna Joy
Photographer | Savannah Mathurin
Check out Chloe Wing on Instagram.
“It was amazing to meet so many new people and see Abe House in a completely different environment.”
– Abe House
TEAM MEMBERS
Production
Content
Photography
“Rogue Runway does not attempt to define what emerging fashion should look like. Instead, it creates space for difference to exist without being smoothed into a single narrative.”
– Vogue College of Fashion
ROGUE RUNWAY COMMUNITY
Thank you to our friends & community. Built on a shared belief in emerging talent, this only exists because of our amazing designers, creatives, and community.
This is just the beginning.